
Internet shopping has entered mainstream culture. Every major corporation in the world has a web site offering product information, interactive advertisements, and, increasingly, the ability to buy products on-line. Discount books, pizza delivery, stocks, and just about anything else you can imagine are available for purchase in cyberspace. Internet based commerce exemplifies and extends the trends in capitalism that this paper attempts to elucidate. In particular, World Wide Web shopping accelerates the rate at which a shopper can acquire products. The only thing that separates an advertisement from a purchase is a couple of mouse clicks. My central contention is that late capitalism not only accelerates the flow of capital, but also accelerates the rate at which subjects assume identities. Identity formation is ...
Read More »















